About Us
The Pro Alliance SA (PASA) is a non-profit company (NPC) established under the Companies Act 71 of 2008, serving as a collaborative platform for Producer Responsibility Organisations (PROs) within the Extended Producer Responsibility (EPR) framework.
Our mission is to foster cooperation, efficiency, and alignment across industries to ensure uniform compliance with environmental legislation and sustainable resource management.
Our vision is a circular economy where all EPR sectors work together effectively
PASA Values: Collaboration, transparency, sustainability, compliance, innovation
PASA acts as a national platform for dialogue, coordination, and policy formulation. The organisation brings together industry leaders, government authorities, and community stakeholders to develop unified approaches for implementing EPR initiatives.
Through its strategic focus, PASA supports the establishment of effective collection and recycling systems, data harmonisation, and national awareness campaigns. It promotes inclusivity by empowering waste pickers, small businesses, women, and youth in the recycling and waste-management value chain.
PASA drives environmental innovation through methodologies for measuring, reporting, and verifying recycling performance, while encouraging sustainable product design and circular economy practices. Its collaborative governance approach ensures accountability, transparency, and measurable environmental impact.
Together, PASA and its members are building a cleaner, more sustainable South Africa — where environmental responsibility and producer collaboration go hand in hand.
Leadership Team and Board Representation
Keith Anderson – CEO | eWASA
eWASA’s CEO and founder has held senior executive positions in various industries including Banking, Petro-Chemical, Information Technology, Services and Consulting. With extensive international management and enterprise project development experience, Keith has served as an advisor to numerous cross-border government departments, multilateral organisations as well as major international and South African corporations.
Keith is a specialist in the fields of environmental issues, waste management, information technology, restructuring and regulation in support of sustainable development. His focus has been on energy, research and development, policy and cutting-edge business models. This has resulted in requests from governments and multinationals for Keith to publish globally-distributed papers on environmental issues and waste management.
Patricia Schröder – CEO | Circular Energy
Patricia is the CEO of Circular Energy, leading strategy and execution to advance South Africa’s shift toward a circular, compliant, and sustainable economy. With a career spent founding and scaling award-winning environmental companies, she has delivered large-scale solutions and policy support alongside organisations such as the UN, GIZ, and the World Resources Forum. She serves as President of the Institute of Waste Management of Southern Africa and chairs SAPVIA’s Environmental Working Group, while holding multiple board roles. A Chartered Environmental Manager and Certified Director®, Patricia combines governance expertise with a commitment to building resilient systems, businesses, and future environmental leaders.
Monique Hinds – CEO | Southern African Vinyls Association (SAVA)
Monique is the Chief Executive Officer of the Southern African Vinyls Association (SAVA). She holds a degree in English and Communications as well as an Honours degree in Business-to-Business Marketing.
With a strong background in strategic communication, Monique is passionate about advancing the plastics industry and is committed to promoting accurate, fact-based narratives about the role plastics play in society.
She believes one of her key purposes is to highlight the value that plastics add to modern life, while addressing misconceptions and misinformation. In addition to her leadership at SAVA, she also provides marketing and public relations support to various other plastics industry bodies.
Under her guidance, SAVA has strengthened its position by embracing its new role as a Producer Responsibility Organisation (PRO) and by supporting numerous recycling initiatives across South Africa that focus on PVC recovery and circularity.
Artwell Khoza – COO | R2E2
Artwell Khoza is an accomplished sustainability leader with more than a decade of experience advancing South Africa’s recycling and circular economy sector. His expertise spans EPR compliance, operational leadership, and community-driven collection systems. As COO and Director at R2E2, he helped design national compliance frameworks and spearheaded the National Collection Model, linking schools, communities, and industry. His work includes developing buy-back centres, implementing scalable reporting systems, and training reclaimers to strengthen grassroots impact. With a strong foundation in e-waste operations and client-focused recycling solutions, Mr Khoza continues to drive innovative, inclusive, and compliant circular economy initiatives nationwide.