{"id":120,"date":"2025-11-24T06:25:36","date_gmt":"2025-11-24T06:25:36","guid":{"rendered":"https:\/\/proalliancesa.org.za\/?page_id=120"},"modified":"2026-01-14T06:11:12","modified_gmt":"2026-01-14T06:11:12","slug":"about-us","status":"publish","type":"page","link":"https:\/\/staging.proalliancesa.org.za\/index.php\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<figure class=\"wp-block-video aligncenter\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/E-Waste720.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-custom-pasa-cobalt-blue-color has-text-color has-link-color wp-elements-1\">About Us<\/h1>\n\n\n\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\">The Pro Alliance SA (PASA) is a non-profit company (NPC) established under the Companies Act 71 of 2008, serving as a collaborative platform for Producer Responsibility Organisations (PROs) within the Extended Producer Responsibility (EPR) framework. <\/p>\n\n\n\n<pre class=\"wp-block-verse has-foreground-background-color has-background has-medium-font-size\"><em><strong>Our mission<\/strong> is to foster cooperation, efficiency, and alignment across industries to ensure uniform compliance with environmental legislation and sustainable resource management.<\/em><\/pre>\n\n\n\n<pre class=\"wp-block-verse has-foreground-background-color has-background has-medium-font-size\"><em><strong>Our vision<\/strong> is a circular economy where all EPR sectors work together effectively<\/em><\/pre>\n\n\n\n<pre class=\"wp-block-verse has-foreground-background-color has-background has-medium-font-size\"><em><strong>PASA Values<\/strong>: Collaboration, transparency, sustainability, compliance, innovation<\/em><\/pre>\n\n\n\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-3 wp-block-paragraph\">PASA acts as a national platform for dialogue, coordination, and policy formulation. The organisation brings together industry leaders, government authorities, and community stakeholders to develop unified approaches for implementing EPR initiatives.<br><br>Through its strategic focus, PASA supports the establishment of effective collection and recycling systems, data harmonisation, and national awareness campaigns. It promotes inclusivity by empowering waste pickers, small businesses, women, and youth in the recycling and waste-management value chain.<br><br>PASA drives environmental innovation through methodologies for measuring, reporting, and verifying recycling performance, while encouraging sustainable product design and circular economy practices. Its collaborative governance approach ensures accountability, transparency, and measurable environmental impact.<br><br>Together, PASA and its members are building a cleaner, more sustainable South Africa \u2014 where environmental responsibility and producer collaboration go hand in hand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-custom-pasa-cobalt-blue-color has-text-color has-link-color wp-elements-4\">Leadership Team and Board Representation<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-medium-font-size wp-elements-5\"><strong>Keith Anderson \u2013 CEO | eWASA<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-6 wp-block-paragraph\">eWASA\u2019s CEO and founder has held senior executive positions in various industries including Banking, Petro-Chemical, Information Technology, Services and Consulting. With extensive international management and enterprise project development experience, Keith has served as an advisor to numerous cross-border government departments, multilateral organisations as well as major international and South African corporations.<\/p>\n\n\n\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-7 wp-block-paragraph\">Keith is a specialist in the fields of environmental issues, waste management, information technology, restructuring and regulation in support of sustainable development. His focus has been on energy, research and development, policy and cutting-edge business models. This has resulted in requests from governments and multinationals for Keith to publish globally-distributed papers on environmental issues and waste management.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Keith-Anderson.png\" alt=\"Keith Anderson \u2013 CEO | eWASA\" class=\"wp-image-365 size-full\" srcset=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Keith-Anderson.png 400w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Keith-Anderson-300x300.png 300w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Keith-Anderson-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-medium-font-size wp-elements-8\"><strong>Patricia Schr\u00f6der \u2013 CEO | Circular Energy<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Patricia-Schroder.png\" alt=\"Patricia Schr\u00f6der \u2013 CEO | Circular Energy\" class=\"wp-image-366 size-full\" srcset=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Patricia-Schroder.png 400w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Patricia-Schroder-300x300.png 300w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Patricia-Schroder-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-9 wp-block-paragraph\">Patricia is the CEO of Circular Energy, leading strategy and execution to advance South Africa\u2019s shift toward a circular, compliant, and sustainable economy. With a career spent founding and scaling award-winning environmental companies, she has delivered large-scale solutions and policy support alongside organisations such as the UN, GIZ, and the World Resources Forum. She serves as President of the Institute of Waste Management of Southern Africa and chairs SAPVIA\u2019s Environmental Working Group, while holding multiple board roles. A Chartered Environmental Manager and Certified Director\u00ae, Patricia combines governance expertise with a commitment to building resilient systems, businesses, and future environmental leaders.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-medium-font-size wp-elements-10\"><strong>Monique Hinds \u2013 CEO | Southern African Vinyls Association (SAVA)<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-11 wp-block-paragraph\">Monique is the Chief Executive Officer of the Southern African Vinyls Association (SAVA). She holds a degree in English and Communications as well as an Honours degree in Business-to-Business Marketing.<\/p>\n\n\n\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-12 wp-block-paragraph\">With a strong background in strategic communication, Monique is passionate about advancing the plastics industry and is committed to promoting accurate, fact-based narratives about the role plastics play in society.<\/p>\n\n\n\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-13 wp-block-paragraph\">She believes one of her key purposes is to highlight the value that plastics add to modern life, while addressing misconceptions and misinformation. In addition to her leadership at SAVA, she also provides marketing and public relations support to various other plastics industry bodies.<\/p>\n\n\n\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-14 wp-block-paragraph\">Under her guidance, SAVA has strengthened its position by embracing its new role as a Producer Responsibility Organisation (PRO) and by supporting numerous recycling initiatives across South Africa that focus on PVC recovery and circularity.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Monique-Hinds-2.png\" alt=\"Monique Hinds \u2013 CEO | Southern African Vinyls Association (SAVA)\" class=\"wp-image-369 size-full\" srcset=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Monique-Hinds-2.png 400w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Monique-Hinds-2-300x300.png 300w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Monique-Hinds-2-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-medium-font-size wp-elements-15\"><strong>Artwell Khoza \u2013 COO | R2E2 <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top has-medium-font-size\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Artwell-Khoza.png\" alt=\"Artwell Khoza \u2013 COO | R2E2 \" class=\"wp-image-370 size-full\" srcset=\"https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Artwell-Khoza.png 400w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Artwell-Khoza-300x300.png 300w, https:\/\/staging.proalliancesa.org.za\/wp-content\/uploads\/2026\/01\/Artwell-Khoza-150x150.png 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-custom-pasa-cobalt-blue-color has-text-color has-link-color has-small-font-size wp-elements-16 wp-block-paragraph\">Artwell Khoza is an accomplished sustainability leader with more than a decade of experience advancing South Africa\u2019s recycling and circular economy sector. His expertise spans EPR compliance, operational leadership, and community-driven collection systems. As COO and Director at R2E2, he helped design national compliance frameworks and spearheaded the National Collection Model, linking schools, communities, and industry. His work includes developing buy-back centres, implementing scalable reporting systems, and training reclaimers to strengthen grassroots impact. With a strong foundation in e-waste operations and client-focused recycling solutions, Mr Khoza continues to drive innovative, inclusive, and compliant circular economy initiatives nationwide.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About Us The Pro Alliance SA (PASA) is a non-profit company (NPC) established under the Companies Act 71 of 2008, serving as a collaborative platform for Producer Responsibility Organisations (PROs) within the Extended Producer Responsibility (EPR) framework. Our mission is to foster cooperation, efficiency, and alignment across industries to ensure uniform compliance with environmental legislation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/pages\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":49,"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/pages\/120\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/pages\/120\/revisions\/372"}],"wp:attachment":[{"href":"https:\/\/staging.proalliancesa.org.za\/index.php\/wp-json\/wp\/v2\/media?parent=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}